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Transforming a Dilapidated Exeter Property into a Premier Student Rental (in progress)

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We’re always seeking innovative ways to maximise the value of properties, particularly in areas with complex regulatory frameworks. Our ongoing development at 81 Mount Pleasant Road in Exeter is a prime example of this approach. This large-scale project involves transforming an existing property from four one-bedroom flats into four two-bedroom flats, specifically targeting the lucrative student rental market. Located within Exeter’s Article 4 restriction zone, which limits certain types of property conversions, this project required a strategic approach to ensure compliance while enhancing the property’s appeal and value.

Introduction

81 Mount Pleasant Road, Exeter

The Challenge

Navigating Exeter’s Article 4 Restriction Zone


Exeter’s Article 4 restriction zone presents a significant challenge for property developers. This regulation removes the automatic permitted development right to convert a C3 dwellinghouse (a standard residential property) into a C4 House of Multiple Occupation (HMO), which is defined as a property where three or more unrelated individuals reside together. For developers, this restriction means that any such conversion requires full planning permission, adding complexity to projects that aim to maximise the value of properties through conversion.


Our project at 81 Mount Pleasant Road was designed to circumvent these restrictions while still enhancing the property’s value. By converting the existing one-bedroom flats into two-bedroom flats, we were able to create highly desirable living spaces that meet the demands of Exeter’s student and postgraduate markets. Importantly, this approach avoids the need to convert the property into a C4 HMO, thereby sidestepping the Article 4 limitations altogether.

Overcoming Challenges

Targeting the Student Market: High Demand for Two-Bedroom Flats


Exeter’s thriving student population makes it an ideal location for rental properties, particularly those that cater specifically to the needs of students and postgraduates. Two-bedroom flats are particularly sought after in this market, as they offer a perfect balance of space, privacy, and affordability. By focusing on creating these types of units, we’ve positioned 81 Mount Pleasant Road to attract high-quality tenants who are willing to pay a premium for comfortable, well-located accommodation.


Additionally, two-bedroom flats avoid the complications associated with the Article 4 restrictions, as they do not require conversion into a C4 HMO. This strategic choice not only simplifies the planning process but also ensures that each flat remains individually mortgageable and sellable, offering greater flexibility for future resale or refinancing.


Enhancing Property Value: A Strategic Investment


The decision to convert the property from one-bedroom to two-bedroom flats is driven by a clear goal: to maximise the value of the property for rental and potential resale. By creating units that are more desirable to the target market, we’re able to command higher rental prices, thereby increasing the overall income generated by the property. Moreover, the upgrades and refurbishments involved in the conversion have added significant value to the flats themselves, making them attractive options for investors or owner-occupiers looking for modern, well-appointed homes in a popular area.


The strategic nature of this development extends beyond just the physical alterations. By avoiding the Article 4 restrictions, we’ve ensured that the property can be managed and sold with greater ease in the future. This flexibility is a key part of our approach, allowing us to adapt to changes in the market or in planning regulations without being locked into a particular use or configuration.


Ongoing Development: A Focus on Quality and Compliance


As this development progresses, our focus remains on delivering a high-quality finished product that meets both our own standards and the expectations of the market. Every aspect of the refurbishment is being carefully managed to ensure that the new flats offer modern amenities, energy efficiency, and the durability required for student housing. This includes upgrading electrical systems, improving insulation, and installing high-quality fixtures and fittings throughout.


At the same time, we’re ensuring that the project remains fully compliant with all relevant regulations, including those related to building standards, safety, and local planning laws. By staying ahead of these requirements and maintaining close communication with local authorities, we’re confident that the development will be completed smoothly and on schedule.

Conclusion

Transforming 81 Mount Pleasant Road into a Premier Student Rental Property


The development at 81 Mount Pleasant Road is a testament to AJW LAND’s ability to navigate complex regulatory environments while enhancing the value and functionality of residential properties. By converting the property’s one-bedroom flats into two-bedroom units, we’re not only meeting the high demand for student housing in Exeter but also ensuring that the property remains a flexible, high-value asset for years to come.


This project exemplifies our strategic approach to property development, where every decision is made with a clear focus on maximising value, ensuring compliance, and delivering a product that meets the needs of the market. As the project continues, we look forward to seeing the finished flats become sought-after homes for Exeter’s student and postgraduate community.


At AJW LAND, we’re committed to creating properties that stand out in the market, delivering results that exceed expectations. The transformation of 81 Mount Pleasant Road is just one example of how we’re achieving this, combining expert planning, strategic design, and high-quality construction to create exceptional residential spaces.

The Build

Strategic Conversion: From One-Bedroom to Two-Bedroom Flats


The core of this development is the conversion of the property’s layout. Originally comprising four one-bedroom flats, the property was underutilised in terms of its potential for student rental. One-bedroom flats, while functional, do not offer the same rental income potential as two-bedroom units, particularly in a market like Exeter, where students and postgraduates are seeking shared accommodations that offer more space and value.


Our team designed a comprehensive refurbishment plan to reconfigure each flat, transforming them into two-bedroom units. This involved significant alterations to the internal layout, including the relocation of walls, the redesign of kitchens and living areas, and the addition of extra bedrooms. The result is four spacious, modern two-bedroom flats, each offering the kind of living space that is in high demand among students and young professionals.

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